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… grow the YCGT campaign!

Happy endings to stories that involve corporations vs. individuals are all too rare, so we’re very pleased to report that garden writer C.L. Fornari will be able to continue her “You Can Grow That” campaign without any opposition from Scotts Miracle-Gro.

As she just posted:

Recently the Director of Public Relations for Scotts Miracle-Gro contacted me to let me know that this company is going to let their application of the trademarking of this phrase expire. They will not pursue their application through to registration and if I, or a YCGT non-profit group would like to file for the trademark of this phrase we will be able to do so.

C.L. credits Amy’s great post on this (you may remember it for the title alone)—Dear Scotts: Just Try, One Time, Not to be So Shitty—for at least part of Scotts’ change of heart. However it happened, we’re thrilled for her, and look forward to the continuing development of this excellent strategy for spreading the optimism about gardening.

Posted by

Elizabeth Licata
on September 19, 2012 at 8:03 pm, in the category Ministry of Controversy, Who’s Ranting About Us.

2 Comments

  1. There now, wasn’t that easy? An unlikely victory in a landscape full of people trademarking or patenting things that shouldn’t be owned in the first place (phrases, genes, etc). Not sure that the “shitty” post had that much to do with the turnaround, but it certainly was entertaining. Amy–just in case it did, set your sights on Monsanto next, huh?

  2. The “Sh***y” post had to be at least partly responsible – it was what made me visit the Scott’s website, in an effort to research the story further. When I was greeted with a survey questionnaire before I could even enter their site, I took the opportunity to lay into them. Perhaps others did the same . . . anyway it’s wonderful to see a David kick Goliath’s butt. Cheers!

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